Meet Derrick ThreattBehind NextEdgeOps
Director of Marketing Operations with deep expertise in AI implementation, marketing automation, and scaling business operations through intelligent technology.
"I don't just keep the gears turning — I redesign the machine."
Derrick Threatt
Director of Marketing Operations, SafetyChain Software
Founder of NextEdgeOps
My Focus Areas:
- AI-Powered Marketing Operations
- HubSpot Automation & Integration
- B2B SaaS Growth Strategies
- Data-Driven Decision Making
The NextEdgeOps Story
I founded NextEdgeOps after years of seeing businesses struggle to bridge the gap between cutting-edge AI technology and practical operations. As Director of Marketing Operations at SafetyChain Software, I've experienced firsthand how the right combination of AI and automation can transform business processes.
NextEdgeOps exists to share that expertise - helping companies implement AI solutions that deliver measurable ROI rather than just impressive demos. My approach combines deep technical knowledge with real-world business experience.
Derrick has a rare combination of deep technical expertise and business acumen. He doesn't just manage systems — he architects solutions.
Aaron B.
Colleague at SafetyChain
Professional Experience
Building and scaling marketing operations for high-growth SaaS companies
Director Of Marketing Operations
Owned the full marketing technology ecosystem, driving strategy, integrations, and data practices that powered revenue growth. Partnered with exec leadership to deliver insights, automation, and AI-powered solutions that transformed marketing operations.
Marketing Leadership
Progressed through multiple leadership roles: Marketing Operations Manager → Director of Strategic Marketing → Director of Marketing Operations & Analytics. Led complete transformation of marketing operations, reducing CPL by 40% while scaling growth. Built and optimized MarTech stack, implemented data-driven strategies, and managed day-to-day execution of marketing analytics reporting directly to Growth team leadership.
Role Progression:
Digital Marketing Manager | Field Producer
Dual role as Digital Marketing Manager and Field Producer, Director of Photography & UAV/UAS Pilot. Authored, implemented, and managed multi-channel affiliate marketing programs. World travel to RC Sport events producing event trailers and sponsor videos. Direct, shoot, edit, compositing and motion graphics were daily skills needed.
Role Progression:
Want to see how this experience can help transform your marketing operations?
View Full LinkedIn Profile- SafetyChain Digital Plant Management
- HubSpot Marketing Hub Software
- HubSpot Sales Hub Software
- HubSpot Reporting
- HubSpot Social Media Marketing
- +2 more certifications
B2B SaaS • 2023-2024
BOND represents my approach to building scalable B2B SaaS solutions. This professional networking and enterprise relationship management platform demonstrates how modern web technologies can solve complex business challenges.
Technology Stack
Key Features
- Intelligent event management
- AI-powered networking recommendations
- Enterprise relationship analytics
My Approach to AI Operations
Strategy First
Understanding business goals and existing infrastructure before implementing any AI solution
Practical Implementation
Focusing on solutions that integrate seamlessly with your existing MarTech stack
